Privacy Policy

Waterstone Companies, LLC (“Waterstone Companies,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit waterstonecompanies.com (the “Site”) or otherwise interact with us, how we use it, who we share it with, and the rights and choices you have.

By using the Site, submitting a form, calling us, or otherwise communicating with us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site or submit information through it.

1. Who we are

Waterstone Companies, LLC is a design-build remodeling contractor headquartered in Alabama. We provide roofing, decks, fencing, sunrooms and pergolas, siding and gutters, patio covers and carports, and interior finish work. You can reach us using the contact information provided on our Get Started page.

2. Information we collect

We collect information in the following ways.

Information you give us directly

When you fill out a contact or lead form, request an estimate, subscribe to email updates, or otherwise communicate with us by phone, text, email, or web form, you may provide:

• Your first and last name
• Your email address
• Your mobile phone number
• Your street address, city, state, and ZIP code
• A description of the project you are interested in
• The type of service you need
• How you heard about us
• Any other information you choose to include in a message to us

Information collected automatically when you visit the Site

Like most websites, our servers and hosting provider automatically log basic technical information when you visit, including your IP address, browser type and version, operating system, the pages you viewed, the referring website, and the date and time of your visit. This information is used to operate, secure, and improve the Site.

Information from missed calls

If you call our business phone number and we are unable to answer, our telephone system may automatically capture your caller ID (your mobile phone number) so that we can return your call and, if you are contacting a business phone line, so that we can send you an automated text message acknowledging your call. This is described in more detail in Section 5 below.

3. How we use your information

We use the information we collect to:

• Respond to your inquiry and provide the design consultation, estimate, or service you requested
• Schedule and coordinate appointments, site visits, and project work
• Contact you by phone, text message, or email about your project, your estimate, or your account with us
• Send you customer-care messages such as appointment confirmations, reminders, status updates, and follow-ups
• Send you marketing and promotional messages about our services, but only if you have opted in to receive them
• Improve our Site, our services, and our customer experience
• Comply with our legal, tax, accounting, and regulatory obligations
• Protect the security and integrity of the Site, our business, and our customers
• Enforce our Terms of Service and other agreements

4. How we share your information

We do not sell your personal information, and we do not rent your personal information.

We share your information only as described below:

Service providers. We share information with trusted third-party service providers who help us operate our business, including our customer relationship management (“CRM”) platform (GoHighLevel), our telephony and messaging provider (Twilio), our website hosting provider, our email service provider, our analytics providers, and our payment and accounting tools. These providers may only use your information to perform services on our behalf and are contractually required to protect it.

Legal and safety. We may share information when we believe in good faith that disclosure is necessary to comply with a legal obligation, respond to lawful requests from public authorities, enforce our agreements, or protect the rights, property, or safety of Waterstone Companies, our customers, or others.

Business transfers. If Waterstone Companies is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its assets, your information may be transferred as part of that transaction, subject to standard confidentiality protections.

SMS consent is never shared. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of our services and communications with you is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. SMS / text messaging program

Waterstone Companies operates an SMS text messaging program through Twilio, delivered via our CRM (GoHighLevel), to communicate with customers and prospective customers who have opted in.

How you opt in

You can opt in to receive SMS messages from Waterstone Companies by (a) checking the SMS consent box on our website contact or lead form and submitting the form, (b) sending us a text message first, or (c) placing a phone call to our business line, in which case if you call from a mobile number and we are unable to answer, you may receive one automated missed-call text-back response from us so that we can continue the conversation you initiated.

Types of messages you may receive

If you opt in, we may send you:

• Appointment confirmations, reminders, and rescheduling notifications
• Quote, estimate, and project status updates
• Responses to questions you send us by text
• Missed-call text-backs from our business line
• Customer-care and account-related messages
• Promotional and marketing messages about our services, if you have separately consented to marketing messages

Message frequency

Message frequency varies based on your activity and the stage of your project. You will generally receive messages only when there is something relevant to communicate.

Cost

Message and data rates may apply. Waterstone Companies does not charge you for messages; however, your wireless carrier may charge you for sending or receiving text messages depending on your plan.

How to opt out

You can opt out of our SMS program at any time by replying STOP to any message you receive from us. After you reply STOP, you will receive one confirmation message and will not receive any further SMS messages from our program unless you opt in again. You may also opt out by contacting us using the contact information provided on our Get Started page.

How to get help

Reply HELP to any message to receive information about the program, or contact us using the contact information provided on our Get Started page.

Carriers

Carriers (including but not limited to AT&T, T-Mobile, Verizon Wireless, and their affiliates) are not liable for delayed or undelivered messages.

Your consent

By opting in, you confirm that you are the subscriber or customary user of the mobile phone number you provided and that you authorize charges from your mobile carrier that may result from receiving messages from Waterstone Companies.

6. Cookies and similar technologies

The Site may use cookies, pixels, and similar technologies to remember your preferences, understand how visitors use the Site, and improve the user experience. You can configure your browser to refuse cookies or to alert you when cookies are being sent. If you refuse cookies, some parts of the Site may not function as intended.

We may also use analytics services, which use cookies and similar technologies to help us understand aggregate traffic patterns. These services process information on our behalf and are not authorized to use it for their own purposes.

7. Third-party links

The Site may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those websites. This Privacy Policy applies only to Waterstone Companies.

8. Data retention

We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, to provide ongoing service to you, to comply with our legal and tax obligations, to resolve disputes, and to enforce our agreements. When we no longer need your information, we take reasonable steps to delete or anonymize it.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children’s privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us so we can delete it.

11. Your choices and rights

You have the following choices regarding your information:

• Email. You can unsubscribe from our marketing emails at any time by following the unsubscribe link in any email we send you.
• SMS. You can opt out of our SMS program at any time by replying STOP (see Section 5).
• Access, correction, deletion. You may request access to, correction of, or deletion of the personal information we hold about you by contacting us using the contact information provided on our Get Started page.

Depending on where you live, you may have additional rights under applicable law (for example, the California Consumer Privacy Act). To exercise any such rights, please contact us.

12. Out-of-area use

The Site is operated from the United States and is intended for residents of the United States, primarily those located in Waterstone Companies’ service area in Alabama. If you access the Site from outside the United States, you do so at your own risk and are responsible for compliance with applicable local laws.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be communicated by posting the revised Privacy Policy on the Site and updating the “Last updated” date. Your continued use of the Site after the revised Privacy Policy is posted constitutes your acceptance of the changes.

14. Contact us

If you have any questions about this Privacy Policy or our privacy practices, please contact us using the contact information provided on our Get Started page.